What Periscope and Meerkat mean for crisis communications

When a bomb threat at the “Germany’s next top model” finals caused an evacuation on September 22, 2015, German BILD reporter Daniel Cremer whipped out his smartphone and broadcasted the situation live from the venue. Given the sudden nature of the situation, the broadcast was not advertised or promoted, but it got about 3,000 live views on Periscope. With this, he was clearly ahead of all other media reporting on the incident with¬†significant delay and based on other “sources”. Here, Daniel Cremer was source, journalist, videographer, and editor in one.

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